SFMOMA revised
iwuen | January 15th, 2010 | branding, packaging, print | No Comments »
I’ve been meaning to revise the SFMOMA logo because i wasn’t really satisfied with the last one… as i was preparing and updating my portfolio for job application, i thought it as a good reason to finally revise this project. The idea came quick, inspired by the shape of the architecture.
The shopping bag plays along with the logo. A fun way to introduce and advertise the new logo. =) Printed inside of the shopping bag is a calendar that can be reuse, torn or cut out and hung on walls. Think green!

